A new product hits the shelves and consumers love it! Now, how do you help the brand reach further into the consumers’ consideration set? From in-store POS materials for consumers, to product spec sheets for store buyers and even a social activation during the holiday season, I created a comprehensive campaign to drive awareness for this up-and-coming brand.
This client came about as a referral from my work with Del Monte. The greatest compliment an art director can receive!